Company
American Refugee Committee (ARC) is a non-profit supporting refugees globally. The typical process for monitoring and evaluating humanitarian services is antiquated, inefficient, and inadequate. It deprioritizes the people it should serve. So ARC developed Kuja Kuja as the solution. It’s a real-time feedback system tracking refugees’ satisfaction with services, recording their ideas for improvement, and making the data freely available. So after accessing water or healthcare, refugees can share their experience to improve the system.
Challenge
After successfully testing Kuja Kuja at its own sites, ARC realized it has the potential to revolutionize service design and implementation organizations globally. This raised the question: Should ARC spin off Kuja Kuja into a stand-alone business?
Solution
ARC engaged us to provide guidance on this strategic question. Using our Structure Memo process, we assessed ARC’s objectives and constraints, outlined the pros and cons of potential paths, and made a recommendation. In this case we recommended spinning off Kuja Kuja from the non-profit to create a corporation that sells the service to other organizations, helping them improve intervention effectiveness.
Impact
Ultimately, ARC followed our recommendation, spinning off Kuja Kuja as a corporation co-owned by ARC, founders, and investors. Kuja Kuja has expanded to the US, Rwanda, Uganda, Somalia, Kenya, and Colombia, with plans to expand in South Asia, South America, and the Middle East. Thanks to Kuja Kuja, organizations can now serve refugees’ needs much more effectively.
