Eaton Workshop: The World’s First Activist Hotel

Company

Eaton Workshop is a hotel. But it’s much more than a hotel. Diverging from the typical industry model that prioritizes profit without regard for people and planet, Eaton Workshop sees hospitality as a conduit to catalyzing broader social transformation by building physical and digital spaces for kindred spirits to collaborate, commune, and create change.

Challenge

Eaton is a subsidiary of a publicly traded hotel group. They approached us with a question: Can we convert our company to a public benefit corporation?

Solution

First, we had to educate the parent company about what a public benefit corporation is and why this structure would be good for the brand. Then we had to navigate the levels of corporate decision-makers and attorneys to gain approval for the conversion – no small feat at a publicly traded company. Lastly, we drafted the documents and executed the conversion.

Impact

Eaton Workshop is the first subsidiary of a publicly traded company in the hospitality industry to operate as a public benefit corporation.

10 Rookie Startup Legal Mistakes

Download this FREE guide today to learn how to avoid these common legal mistakes. These basic tips will save your startup time and money.
Download Free Guide
This field is for validation purposes and should be left unchanged.