Social Enterprise Business Models

Deciding the best legal structure for a social enterprise can seem like a daunting, high-stakes task.  This post is designed to help social entrepreneurs and their attorney progress through a clear process for understanding how to structure their organization to maximize their social / environmental impact. I’ve developed and refined this method by working with hundreds of social…

Method’s Hustle

“If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antione de Saint-Exupery Newton’s first law of motion dictates that an object stays at rest until acted upon by force….

How Embrace Listened to Users and Pivoted to Design a Life-Saving Product

Many founders feel a great sense of urgency to get up and running, and they are too hurried in launching and then give up too soon if the service or product doesn’t take off right away. Another key problem in this phase is that once they’ve created a business plan, they follow the plan too…

How Burt’s Bees Disrupted Clorox

  On Halloween 2007, a room full of employees waited for a secret announcement. Two men emerged at the front of the room dressed in bee costumes and revealed news that would alter the course of two companies. The men in the bee costumes were a senior vice president from Clorox and the general manager…

charity: water’s Origin Story

This week charity: water celebrated its 10-year anniversary. In that time they have raised hundreds of millions of dollars, which has funded 21,118 water projects providing clean water to 6,400,000 people in 25 countries. Did you ever wonder how an organization that has such a big impact got started? This is the surprising story of…

Converting To A B Corp

If you have an existing company, you can elect to become a benefit corporation by amending your governing documents. In most states, amendment requires a 66% super-majority vote of all shareholders. This high threshold of approval is an important element of the B Corp structure. Converting from a traditional corporation or LLC to a B…

B Corps: Blending Profit & Purpose

The B Corp is a new type of corporation for a new type of entrepreneur, the social entrepreneur, who creates business models that benefit society, the environment, employees, customers and investors. These social entrepreneurs increasingly demand that business serve both shareholders and society, considering the impact of their decisions on multiple stakeholders rather than maintaining…

Will your Purpose Affect Your Profitability?

The B Corp is a new type of corporation for a new type of entrepreneur, the social entrepreneur, who creates business models that benefit society, the environment, employees, customers and investors. These social entrepreneurs increasingly demand that business serve both shareholders and society, considering the impact of their decisions on multiple stakeholders rather than maintaining…

B Corp: A For-Profit Company with Purpose

If you are you running a tax-exempt organization, at either the federal or state level, or if you are seeking donations and/or grants to fund your operations, you are a non-profit.  The B Corp is a new class of for-profit corporation for companies that seek to blend profit and purpose.

General Vs. Specific Purpose For B Corps

Every social entrepreneur has their own unique dream of how they are going to change the world, striving to find a sweet spot where the needs of the world overlap with their skills and passion. That being said, there is no one-size-fits-all approach to creating a positive impact. It will look different in every social…

10 Rookie Startup Legal Mistakes

Download this FREE guide today to learn how to avoid these common legal mistakes. These basic tips will save your startup time and money.
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